Sriyaa is an upcoming fashion brand of fusionwear for women. It is being re-branded and re-launched.
They had a very ordinary presence in the garment segment of Kolkata. They wanted to rebrand and launch in a big way.. with a new identity, website and the works. They aspired to feature the brand in a bigger way.
Planned, designed and executed:
1.The logo & tagline, the stationery, the colour palette, the collaterals
2. Photo shoot
3. Hoardings, the advertisements, other publicity materials
4. Invitation card for the store opening
5. Matter for the letters to his established clients to the launch standies